This page, content-wise, doesn't appear to have a clear message.

EFF -- if you're listening -- it would be great to stake a very clear position on this bill at the very top of your statement.

Something like "We urge you to support the USA Freedom Act."

Since neither the name of the bill itself, nor anything on the page, makes it clear that the "Freedom Act" is an act against the digital surveillance of US citizens, someone who had never heard of the Act, or someone skimming the page, would not gain a meaningful conclusion.

I was unsure at first whether to support or decry the bill, and heck, the name even sounds like "Patriot Act." The title of the page itself does no help: it paints an ominous message in a severe tone.

Marketing: it's important. Be clear.

"The signals we give—yes, or no, or maybe— should be clear; the darkness around us is deep."

William Stafford -- http://williamstafford.org/spoems/pages/ritual.html