I find this incredibly creepy. I'm not surprised that Uber is analyzing rider data and trying to understand behavioral patterns, but it baffles me that they would want to publicly advertise this and highlight a focus on discerning when and where users are hooking up. The last line [1] is just flat out disturbing.
I'm really not sure who this post is targeted at or what it is supposed to achieve.
[1] "You people are fascinating."
They're trying to copy the OK Cupid analysis blog, I guess.
Unfortunately for Uber, they're well on their way into creepy already.