$5k is about the top of the scale. Nature, Cell, etc can get that. More typical is the $1,500 range (OA publisher PLoS One is about that). One of the most interesting things to see is that the big winner of the APC (article processing charge) landrush is Elsevier. The Wellcome Trust published data about who they are paying APCs to, and the biggest player was Elsevier: http://blog.wellcome.ac.uk/2014/03/28/the-cost-of-open-acces... So it's interesting to see the (at least short-term) winners in the rise of APC-based open access are still the same big publishers, at least for now.