Similarly, there are websites which deal with selling clothes, so you could ask if they are in retail/fashion or in tech.
A couple of years ago, I worked in a startup which was involved in the local independent music scene. They organize events, did ticketing and have a online music magazine, with apps. Some people call it an entertainment/music company.. Some people call it a marketing/ad agency (because of what it offers its clients). And geeks like me called it a tech company.
It depends on your perspective.