Existing passive solar air conditioning is underutilized.
Some ideas are very old, for example: http://en.wikipedia.org/wiki/Solar_chimney
Some ideas are very old, for example: http://en.wikipedia.org/wiki/Solar_chimney
http://www.paladinoandco.com/case-studies/tower-at-pnc-plaza...
Maybe this has something to do with the fact that a lot of U.S. tech startups are located in relatively arid parts of the country, such as the Bay Area. I'd like to see what they can come up with if they were all relocated to Florida, or even better, Southern China.