This is definitely a retrograde step, especially in countries such as the Republic of Ireland, where paper books are generally ascribed a 0% VAT rate. That doesn't protect us in regard to e-books however, as the specific legislative text refers to "printed matter", and defines some criteria that prevent e-books from taking advantage of this provision. There is also a clause in the relevant legislation that deals more specifically with "printed matter" that is purchased and downloaded via the internet, and states that it is "considered to be a service" and therefore liable to VAT at the standard rate.
Ref: http://www.revenue.ie/en/tax/vat/leaflets/printing-and-print...
I've written the usual letters to government ministers and to members of the European Parliament, but have been completely ignored in all cases, not unexpectedly. Unfortunately, I feel that this is going to be another measure pushed through the EP without any public consultation.