So far nobody is able to come up with a way to recoup the many hundreds of millions of dollars it will cost to get humans to Mars and back.
A: "Because it's there" - George Mallory (https://en.wikipedia.org/wiki/George_Mallory)
Well...Elon has made guesses/estimates/given us lots of ideas about his monetization strategy. I think the most promising is to sell tickets at $500,000 apiece, which he thinks will be about the going market price to meet a demand of ~100,000 colonists.
Mars One thinks they can do it on a TV show (they'll fail, though, obviously).
My point is that your "nobody" comment is unfair and incorrect. Lots of intelligent, capable and experienced people have articulated a number of different business models around the colonization of Mars. None of them are proven, of course, but that will take time.
Considering all the money corporations spend on marketing to create goodwill, I'm surprised none have financed a space probe for goodwill purposes.
Have you seen the price of "sovereign" islands lately? Say what you want about the validity and enforceability of the claim (and the sanity of the people who buy them), but land separated from any Earth government by ~55 million km+ doesn't seem like it would be a hard sell at any price.