The `sum(1)` and `order by...limit` approach really isn't the best way to build the funnel. And if you take another approach then this could have easily been built with normal left joins.

Also, you should probably show some explain plans before making this claim: "Without lateral joins, we would need to resort to PL/pgSQL to do this analysis. Or, if our data set were small, we could get away with complex, inefficient queries."

Here's a comparison of the explain plan from your query without the `sum(1)` and `order by...limit` business and a query using only left joins (no use of lateral): [link redacted]. Note, I ran this against an empty copy of your exact table (no data, no statistics). However, the explain plans are the same.

My understanding is that lateral was really meant for set returning functions like generate_series as others have already mentioned.

Edit: I should mention I know you were just trying to demonstrate how lateral works and that it is always good to see people writing about new Postgres features!