Somehow, "considering giving up equity in exchange for services that add only dubious value" equates to "being eating alive."
Then again, I suppose fewer people would read a post titled "Entrepeneur considers letting shark bite"...
Then again, I suppose fewer people would read a post titled "Entrepeneur considers letting shark bite"...
Just asking for clarification here... Honestly sounds like a What The (Cluster) Fuck in the making...
When it looks too good (or too suspicious) to be true, it probably is.
Now, actually deciding to replace the active codebase with something that's terrible could kill his company, but that's down the road a bit.
Rewrite the site from scratch. No more technical resources. Sounds like a pretty good startup-killer to me.
I agree the 10% part is not the problem. It's the strategic change of direction into a dead-end that is.