Do I have to believe the reddit-like story in the title?
Looking at the website it looks way too professional to be something suddenly made out of the blue one day after your wife got hacked.
According to Wikipedia "The frequently repeated story that eBay was founded to help Omidyar's fiancée trade Pez candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book,[14] and confirmed by eBay." http://en.wikipedia.org/wiki/Pierre_Omidyar