Angle bracket overload, verbosity of end tags, library support, poor whitespace handling, namespace pain were all obstacles too but it was FP that made standard problems feel like math proofs and for developers to take days to solve problems they could code in minutes in their usual OO/imperative language.
When I see the pain FP causes in the real world I'm never quite sure whether its nature or nurture. I currently believe its a bit of both but the nature part will always hobble FP adoption - if you find algebraic proofs elegant, you will like FP. If you are "normal" and proving a theorem fills you with terror then you would prefer your programming language to resemble a a cookery recipe.
I also believe all templating, especially for code-generation, requires three brains - understanding the input data-structure, understanding the processing of the template and understanding the behaviour of the output. Each keystroke in your templating language has to be carried out with full understanding of all three parts. Its too much for those if they still struggle with more common two brain programming problems.