There just isn't a compelling enough reason to use ANOTHER social network. There is facebook, twitter, google+, instagram, snapchat, and to some extent reddit. There is only so much time people can attribute to this kind of social engagement.

While I personally have imagined the golden potential behind an anonymous social network (particularly when it comes to data mining; I mean imagine a world where Taylor Swift can't get a million likes because everybody attributes what she says to a hot girl). There is just too many social networks trying to compete for our time. This market is so over populated that at this point starting a new pizza franchise would probably make more economic sense.

While I find this ultimately depressing, this is just how things are. I only hope the engineers at secret don't make a bad mistake and waste that 35 million on a startup that won't overcome this bump in the road. I hope they decide to pivot and pursue an idea that leads their team and their investors to financial success.

That's just my two cents anyways.