So, while I'll agree that this article isn't the best-written one I've read, I do like its style. But, since yours is currently the top-most comment, I'll assume that I'm in the minority. And, that's ok.
I would classify the piece as slightly overwrought. The author could have done just a bit more to rein in the flowery language, but as is, I found it thoughtful and engaging. The key insight is buried at the bottom of the essay, but once you can pull it out, the rest of it makes sense.
One should learn how to read this stuff. The Internet has kind of forced everyone to adopt specific writing practices that suit the ephemeral nature of the medium, and that's really a shame. I remember when I read Pride and Prejudice, once I was able to get used to Austen's style, I really enjoyed it. I certainly would not have wanted to read a modern rewrite that just got to the damned point already.