It is quite cruel that the name of the employer is usually not provided: "We are a hot startup in the cloudspace" rather than "Example.com is a hot startup in the cloudspace". This has the result that I apply to a lot more companies than I otherwise would, because there is no way I can learn more about the company _before_ apply.
See if you can find a recording of the original Apple Computer radio ad. It was on their very first developer CD - "You can change the world!"
Well I expect Apple did, but now everyone says they're going to.
I've gotten to the point that when I see an ad seeking a "rockstar coder" I just don't apply.
How about a job posting that's looking for someone with more than ten years experience?
Someone whose products got reviews in the trade press, or sold well?