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Ben Edelman has been instrumental in the fight against malicious advertisers. It takes patience and diligence to demonstrate illegal online advertising. Ben is one of the few people that does it well. That said he should go easy on this restaurant...the owner seems knowingly ignorant that he was overcharging customers.

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All the business owner needed to do was refund the money. He knows exactly what he's doing and he's wrong for it.

"I'm sorry for the price difference between what you were charged and what was listed on our website. We've refunded you the $4 that we overcharged you and hope that you'll give us another chance. We're currently working to update our website so that customers like you are not mislead.

Thank you for your business."

Done. That's it. That's all that had to take place.

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