We should work towards strong privacy as a default, but the service delivering targeted ads is not incentivized to protect your privacy.
We should work towards strong privacy as a default, but the service delivering targeted ads is not incentivized to protect your privacy.
Right, except Joanna Public does have this expectation and continues to do so because of manifestly poor public education about the risks of the internet. We should literally have lessons about this stuff in schools.
And as another commenter stated, these things were not "online", they were "on a computer". If I can have no expectation of privacy for things I put on a computer then that is going to lead to no expectation of privacy under any circumstances. This stuff is going to have profound social consequences and something has to change.
I still remember when we where first given these, because our teacher gave a very long warning about using the internet. I remember the exact phrase "whatever you put on the internet will be there forever, and you can never take it down. Think about that before doing anything."
This was about a decade ago, but I grew up in Redmond, Washington, so my education is probably very different from other peoples (at least regarding computers).
When I apply for a job, I'm not putting my content online. But that's all the Sony employees have done, and now they're directly in the crossfire.
The former is obviously unsolvable, and "don't transmit anything you don't want shared" is good advice. But surely we want to arrive at a world where typical end users can feel secure about the data on their own computer, even if it is plugged into an ethernet jack.
But again, we're talking about different stuff. Obviously the people reading this, who know what "zero-day" means, won't be shocked by any individual attack. That doesn't make it a good idea to encourage end users to believe that all computers are inherently untrustworthy. Normatively speaking, we should set an expectation of high security in general, s.t. normal people can have faith that if they use recommended software, and follow the rules, they're safe at least from non-state attacks.
After all-- if computers are inherently untrustworthy, why should users bother to follow the rules? (From the sounds of it, that might be exactly what happened to Sony.)
Put on a networked machine, maybe. But despite the buzzword-lathered Cisco releases, there is such a thing as "internal networks" and heightened security zones. Your bank account being on a server in a datacenter doesn't make it "on the Internet", and there is absolutely a higher expectation of privacy when sending messages on a protected email exchange vs. IRC on Freenode.
The network is a lot more porous these days, but if your bold assertion were as serious as you think, then every bank in the world would be popped. Sony was the slowest deer.
It's unfortunate, but it's true.
Your employer should be competent to keep your personal data secured as well, and they likely will have to do that by selecting a reputable provider for HR operations services.
Yes, we should "work towards" strong privacy by default, but since we'll never get there we need to accept alternative models.