Is it more difficult to do things that way, than simply buying a song or movie from an app store? Yes. But shouldn't that be a good thing? For years one of the arguments against anti-piracy enforcement was that the only reason people pirated was because it was easier to get content that way. Companies were told that the right way to fight piracy was not through Congres and the courts, but by making the experience of legally paying for content easier than pirating content.
Now, that is actually coming true. But apparently it is now also a wrong way to fight piracy.