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Comment by gxespino | Hacker News Reader

I've done a lot of introspection when it comes to things like this and how their marketing affects me. Although I know it is snake oil and can't help but laugh at the concept of putting butter in your coffee, let alone selling it - something in me REALLY wants to buy his products. Great marketing lesson if you ask me.

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I'm curious as to why butter is perceived to be so "out-there" when compared to something like "half and half."

I'm a confirmed, life-long coffee fanatic, and pretty adventurous when it comes to food. I just couldn't stand the stuff.

To me it tastes like coffee, with butter. I take your point about half and half, but the butter just made it seem wrong, wrong, wrong. As weird as putting ginger ale in a piping hot cup of Earl Grey.

Valid point if you've tried it & don't like it. I just question people who write it off without trying it while seemingly putting equally strange things (half/half, sugar, equal, sucralose, etc) in their coffee. Just because something is "most common" doesn't make it better or make something worse. That seems like a very lazy way of evaluating options.

Did you blend it? I could imagine it being pretty awful if you skipped that step.

Someone who is really into the whole thing made me a cup, so I assume it was done right. Maybe not?

I've done the bullet proof coffee thing as my morning cup on and off, depending on how lazy I am. (I usually take it black from an Aero Press for the sake of convenience.) Anyway, I found it to be similar to a latte since it froths in the blender. You need to get grass fed butter or it is pretty nasty. But when I make it with Kerry Gold butter or similar, it's pretty good, if you like lattes.

As far as the, "it will change your life" crowd goes it just seems like different strokes for different folks to me. These are probably the same fad jumpers that were having their life changed by something else last month.

> As far as the, "it will change your life" crowd goes it just seems like different strokes for different folks to me. These are probably the same fad jumpers that were having their life changed by something else last month.

Very true :).

I drink coffee and eat buttered toast and can see the oiliness floating around just from the tiny amount of butter that gets into the coffee. it just doesn't look clean at all.

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