Seems a bit exaggerated, and I'm not sure why, when this article was pretty awesome otherwise.
The professional-grade, ubiquitous Polyscience MX units are around ~$1000[1][2], and the low-end cookers start at $180-200[1][2]...
1 http://www.amazon.com/MX-Immersion-Circulator-C-Clamp/dp/B00...
2 https://www.instrumart.com/products/37038/polyscience-mx-imm...