(Spoiler alert don't read till the 26th)
Do you believe in Santa? I believe in Santa. Oh how nice you also believe in Santa. Aren't we all happy members of our club? It would be so antisocial for someone to say Santa doesn't exist, because then how would we tell who is in our club? This is the best club ever. Santa? Who's that? We just talk about him to pledge allegiance to each other, we don't actually care about fat dudes in red suits.
Of course, it's one of the earliest results in psychology that social conformity has an influence on people's beliefs, even on readily accessible questions like whether line A is longer or shorter than line B. To me, if somebody professes a belief, acts on that belief, and works to convince others of that belief, then they effectively hold that belief.