The early reviews are that the movie isn't awesome [1]. Even a Sony exec said it's just not that good of a movie. They probably will do a PPV release though.
With this much publicity surrounding the movie, people are going to want to find out what the bug deal is. Trust me, the first weeks of release the numbers will be through the roof. After that, I'm sure they'll fall off a cliff.
This is already a cult classic and it hasn't even been released.
http://variety.com/2014/film/news/sony-cancels-theatrical-re...