I love reading about these things. It seems like information is slowly being raised to the same level as energy and matter (All being different ways to look at the same phenomenon)
The universe does care about preserving information, and there are physical limits on it's propagation and consumption. This is similar to formalizing energy as a concept, which can manifest itself in many different ways (kinetic, potential, radiation, etc) Once we wrapped it up in a concept we were able to reason about it in a more abstract way. The same process is now happening with the concept of information. This is leading to breakthroughs in computing (ML, pattern recognition, etc) and physics. I am excited for the future of information theory.
</armchair physicist>