In other naming clash news; I've noticed that a bunch of companies have launched things named Atlas recently:

  * hashicorp's application delivery system [1]
  * netflix's telemetry platform [2]
  * oreilly's new learning environment [3]
  * a high-performance and stable proxy for MySQL [4]
  * a fitness tracker [5]
  * of course, facebook's atlas [6]

[1] https://www.hashicorp.com/blog/atlas.html [2] http://techblog.netflix.com/2014/12/introducing-atlas-netfli... [3] http://chimera.labs.oreilly.com/tags/featured [4] https://github.com/Qihoo360/Atlas [5] https://www.indiegogo.com/projects/atlas-the-first-fitness-t... [6] http://atlassolutions.com/2014/09/29/meet-the-new-atlas/

All of these are up against some already pretty strong SEO for the keyword too:

https://www.google.com/search?q=atlas