In my country where medical care is completely free (only medicines cost but they are often partially subsidized) there is problem with overusing doctors time by old, lonely people that just want to talk a bit and meet person that is concerned about them. Of course 100$/month price tag would drove most of them off.
Funny thing is that there are ideas in my country to introduce personal health insurances to get rid of ... long waits for some procedures and wasting money. That must be interesting problem if two antagonistic solutions fail similar way.