$11 per proprietary argon capsule. Each capsule can pour 75oz, or about 3 standard wine bottles. Not too bad, if you're serving high end wines.
But given that Coravin has a separate page for their board of directors, each with a full bio and a mugshot, I think it's safe to assume that their cartridges are non-standard.
The capsule contains 20ml and costs $10 ($500/litre).
So yeah, someone should be able to create non-original capsules for a lower price.