The phrase you're looking for is "market clearing price" or just "market price".Those are definitely not the phrases I'm looking for. They don't contain enough information. I hope I can unwrap this without being too confusing.
First, you're preaching to the choir here. I'm pro-market-prices. I don't think there's anything unfair about the practice of price gouging. I support it 100%.
The issue here is you, and the others, aren't playing Gordon Gekko: "Gouging is good". You're playing Margaret "society doesn't exist" Thatcher: "When supply is constrained then prices go up. That's just the market at work. There isn't even such a thing a price gouging. Stop hallucinating."
Do I really need to spell out why and how it's different than a market-fluctuation? I got into it a little bit in a neighboring message, but I didn't go into the manufacturer/retailer dynamic. I think just the fact that it makes so many people irrationally angry is evidence enough that there's something unique about it.
Thought experiment: if gas prices doubled overnight would anyone get upset at gas station owners? Exactly. That's why it's not price gouging.
All I'm doing is defending the concept's existence and saying that because it exists I need a way to refer to it. If "gouging" is too pejorative then give me another word that actually captures all the relevant non-value-judgement-related meaning and is not just a sleight of hand attempt to pretend there's no there there. Because there is.