Sony Reveals an Even Bigger Attack on the Internet – the MPAA Is Behind It
blog.opendns.com
blog.opendns.com
It's not incredible at all. He has an alternative legal theory that he thinks might stand up in court and lead to issuance of a court order. That's exactly the job a lawyer is paid to do - come up with legal strategy that advance the interests of clients, including employers.
I don't know whether this legal theory would prevail and I hope it doesn't, but going to court and asking for what they want is the appropriate way to go about things.
the MPAA should be finding ways to reduce piracy by enabling access to content via methods that reward creators.
But people torrent things anyway, even when they are instantly available. I mentioned to someone the other day that The Master (a film that did rather poorly at the box office in 2012 but has maintained a good level of audience interest over the longer term, like many art films) has been available on Netflix streaming since July and is also available on other services like Amazon Instant Video, but you can see 25-30k people torrenting it on popular trackers. You can always invent another excuse for why it's more convenient to Torrent something than pay the paltry $8 or $10/month for Netflix, ie the cost of a few cups of coffee or about an hour's wages in a low-paying job. This method rewards creators and is clearly affordable.
Without endorsing the MPAA, how much more should they be doing in this case? Imagine that I worked for them and you were about to torrent this film, exactly what is it you would want me to do for you that would change your mind?
In all cases the industry adapted. The film industry will change and adapt to the new world.
We'll always desire entertainment and someone will always find a way to do it.
Serious longform drama...not so much. A simple 90 minute feature film that meets normal commercial expectations (ie doesn't look all weird an experimental, just tells a straight story like a detective mystery or something) requires about a month of photography and a year of post-production work and a budget in the low 6 figures, which means most people won't get paid. Of course you could try bootstapping it by making the thing in small chunks but that almost invariably ends up being at least twice as expensive.
There are ways around this, but you also have to ask yourself why most startups take cash from venture capitalists rather than relying on organic growth - doing it piecemeal is very very slow and many consumers will not have the patience for you to make incremental progress towards the goal.
I love streaming subscriptions for the convenience factor but I find they fall far short of their promise due to "incomplete" content and restrictions of artificial scarcity-and I say this as a supporter of these services and the model used.
The profits are still largely going to the middlemen, and from all indication (that I can see), the content creators are still being shafted.
The profits are still largely going to the middlemen, and from all indication (that I can see), the content creators are still being shafted.
As someone who works in film, I have to tell you I'm really tired of hearing this. Of course whatever Netflix pays to the original distributor goes to the distributor. From there it is split with the producer and the producer distributes into other profit participants, like investors or actors who are due residuals or whatever. Bear in mind that the main distributor often advanced some or all of the production costs, and all of the marketing costs (which are usually 50-100% of production costs). As well as that, less-successful films are often cross-subsidized by more successful films (especially in international distribution) as part of the deals distributors negotiate with producers.
Now it's not the case that every distribution deal is fair, but most of them are a lot fairer than people seem to imagine, and sticking it to a distributor in some way does nobody on the creation side any good whatsoever. I like distributors, they have fat checkbooks. I don't think people outside the business realize that they front a lot of the money that pays for movies to get made in the first place. Dealing directly with thousands of theaters and hundreds of different media markets is an awful lot of work; producers would like to focus on making more movies than trying to manage all the logistics, accounting, and collections of the distribution phase.
Now, for the record, I will continue to pirate as long as it's more convenient than buying/streaming. Doubly so when I consider the MPAA/RIAA philosophy antithetical to that of the internet, or of my own personal beliefs. Triply so when the limitations (regional exclusivity/locking) negatively affect me without providing any clear benefit.
Is industry's biggest concern (I ask you b/c you sound like you're in the scene) that current revenues are impacted by piracy? Or are they worried about the future if piracy becomes even easier?
My perception of the content industry is that they're snakes in suits. On one hand, they're crying poor, about how actors and musicians aren't getting paid b/c of piracy. On the other, you hear about Hollywood accounting, and label-slanted recording contracts. Then I read about how much money is being made overall.
I try to support the arts. I buy premium content from niche sellers who wouldn't be able to write if it weren't for their small (usually < 1k) subscriber lists. But without more transparency from the content representatives, I assume there is plenty of money in the industry. Complaining about piracy seems like they're crying because they made $1 billion instead of $1.1 billion, while still pumping out absolute trash (by and large).
An example of someone who is hugely successful, funded by people like me, and is doing it absolutely right is Louis CK. He has been mainstream, but never made much money doing it (check out his email archives, he talks about this). Now he just sends me a very genuine email with news and info, clearly written by him. The links go to a site where I can buy and download the mp4 of his performances, no restrictions, $5.
He is even transparent with how much he made over time, and how much he distributed (as bonuses!) to the people who helped make his success possible.
The content sells itself. I just want someone genuine to explain to me, with facts, why piracy is bad -- and that would require an honest examination of Hollywood's books.
So you can strike that off this list of problems.
Alright, let's brainstorm.
How about movie companies put up several movie ideas, we vote on which ones we want to watch by paying ahead so they can produce it, much like a kickstarter project, and then once it's done it's already paid for and they can release it for free online?
Oh that's right, it wouldn't work because there's no litigation involved and so it's no fun!
(What I'm trying to say is they're not interested in solving this problem, even though several solutions exist, despite sibling comments here saying that no solution exists).
Please go on with your other solutions involving more lawyers and copyright protection schemes. I didn't mean to distract you.
Also, the moderation is extremely weird in this particular HN story. I wouldn't take it personally.
I'm curious as to why you think that? There are a lot of really great projects on Kickstarter that would fall under the umbrella of "good art" (games, films, etc). Unless you're speaking subjectively, of course, and you don't like what is on offer.
There's a group of people called Commercial Artists that would disagree with you and laugh at your ad hominem.
The crowdfunding model can work to some degree but it suffers from three limitations.
1. It's not good for really big sums, like millions of dollars - not least because of SEC rules, but let's face it, that's a hard amount of money to raise more than a year in advance of release from the general public. For the same reaosn that many people would rather torrent than wait to buy or rent or stream a new film, asking them to pay up front and then wait around for the film to get made is not going to be easy either.
2. Besides the large sum, another reason it's difficult is that many of the jobs involved in film production are highly specialized and it's not obvious to a potential kickstarter buyer how the money is going to be spent. You probably don't want to throw down $15,000 for a 'Honeywagon driver,' for example, without the honeywagon there won't be much exterior shooting because that's the unglamorous line item for the delivery, maintenance, and removal of portable toilet facilities, the cost of which really adds up when you have 40 or 50 people who need to use them. Each othe sub-categories on this page generates further pages of accounting stuff and legal documents: http://www.indieproduction.com/sample-budget-top-sheet.php
3. It's especially not good for films that don't tap into an existing franchise, like a sequel or continuation of an existing series, or with the involvement of famous actors/directors. Few people are eager to invest in someone's first project or a film about subject matter that they're not familiar with, not least because few people know how to evaluate the quality of a script or estimate the credibility of a film proposal. So while you could probably find people willing to crowdfund, I dunno, Jaws in Space, you're going to have a harder time with anything original.
4. It's going to be a lot trickier to get it into theaters if you are also going to be giving it away, because theater owners won't want to take the risk of playing to empty seats. You'd still be able to do a limited release or make advance ownership of the tickets part of the crowdfunding reward, but then you need to include the theater's overhead costs and effectively rent the screen from them which is going to drive up the costs.
Easier: see netflix, amazon video, et al. Contradictions include region lock-in, unavailability of streaming version (physical media only).
More enjoyable: un-skippable advertising is a big one that drives people to torrented content that's an overall better experience. Charging Hulu so much they still have to play ads. Not allowing people to share content.
Oh yeah, and fair pricing. Steam has a huge amount of revenue in older content that's had significant price drops. MPAA should look into that.
Oh yeah, and fair pricing. Steam has a huge amount of revenue in older content that's had significant price drops. MPAA should look into that.
??? Old films are already cheap, on the whole. Do you want the MPAA to set price controls across the industry? Because that would be illegal in the US, surely you've noticed several high-profile cases about price-fixing by Apple etc.
I mean, I get that people would like a streaming service that had every film that ever existed available instantly, but there isn't any way to force such a thing to come into existence without essentially forcing everyone to license their work to it, and while it doesn't exist some people are always going to cite it as an excuse not to pay for anything that is easily available. And again, my original question was what you would expect someone in the MPAA to do on behalf of users.
I think the only real answer here is unavailability of content in a sufficiently convenient/appealing form. But you've already written off unavailability of content as a reason you want to deal with, so I don't think there are any remaining answers for you.
And I meant MPAA members, not the industry org.
But eventually I got tired of having to jump through hoops because of region locking and other inane rules decided by the MPAA and equivalent. I'm now in France, Netflix has a rather poor catalogue (I joined this month to check it out), The Master for example is not available (and I don't know any easy way to stream it).
So, instead of bothering to jump through hoops, I just download it on Bittorrent. It's quick, it's easy and it saves me time. It's also more confortable using Mplayer or Plex to play a video than any of the streaming website players.
When you say that 25-30k people torrent the movie, I'm sure there's a lot of people in my case. And excluding the foreign language versions won't help because a lot of people in Europe download the original version.
You know Netflix isn't available with the same content in English language speaking countries?. Or that there are English language native speakers in places where Netflix isn't available?
1. Most content is not available in my country (including services like Netflix). As one of the goals of my life is learning about various cultures through their movies, I would rather pirate than not watch.
2. Even if content is available, they are heavily censored. I refuse to watch this censored stuff.
3. The price is outrageous. I am not going to pay for stuff whose price is equivalent to the dollar amount after conversion.
You can always torrent a film in just about any language and get high quality as soon as the film hits the stores in the country of origin, sometimes before (those preview audiences). And yes, I'm talking about across the board, films from the US, south america, european countries, - surely asia too though I wouldn't know (mainly just watch films in english/spanish/portuguese). And watching it in the original is something that makes the film better (unless Bafleck is acting in it).
I have a netflix (IMHO the best alternative out there) account and like the service, but when a new episode comes out they don't get it immediately you have to wait for films, this can actually be a really long time and you don't get "every" voice over just the ones for your country, so if the relatives are visiting who just speak spanish and you're living in germany well you know what forget it, if you want to watch the movie the only way to do it is to torrent. Also europe is really problematic for some reason, if I drive 2 hours to poland and access from a polish IP netflix denies all streaming?
Honestly, I think anyone would be willing to pay easily more than $8 mo. to be able to just stream any film/episode in any language/dubbing at any time. I think studios should concentrate on making that possible over this dns crap.
Studios don't really have the leverage to do much about this because they are dependent on national distributors to collect the revenue and often to put up the money for the production cost ahead of time(eg distributors will put up a few million Euro in advance to buy the rights to a film with a popular star and a good story based on a trailer shown at a prestigious film festival. This is why the Cannes film Festival is a big deal; not so much because of all the stars, but because that's the event where EU film distributors look into what studios want to produce for the following year and sign contracts to buy the rights).
It sounds to me that you want a single global marketplace that all films are sold into and that delivers direct-to-consumer from there, but there isn't any single media company in the world big enough to do that - and if there were, it would be run into problems with authorities in the US and EU for restraint of trade, price-fixing etc.. You would basically be removing the rights of producers to negotiate their own prices and have a sort of industry communism, which would give the few biggest studios more power than they have now.
So they can already release it before all that. Then do that stuff afterwards to get more viewers.
The fact that producer, consumer and distributor interests are not aligned doesn't mean they're oppositional. Consumers aren't incentivized or sufficiently experienced or organized to provide forward financing in most cases, distributors aren't incenitvized to give away free copies because they're trying to recoup their risky investment.
But, I torrent as well to safe money. We have different price structures, lower income, higher taxes and higher prices for media content and often technical goods like Apple Computer: if a given iPad costs 700$ it will cost me >700€ we have often less money to spend
To make your point about rewarding creators, it's necessary for you to demonstrate that these correspond to lost sales, and you haven't done that.
You do realize that collecting is a goal in itself for a lot of people, right? The guys I hung out with in college made it their sole purpose in life to "own" every piece of software ever written for the Apple II. But that doesn't mean that their actions cost Dan Bricklin, Richard Garriott, and Paul Lutus very much. Probably 95% of the products they pirated, they never even ran.
It's unlikely that the 30,000 people torrenting The Master are devoted but penurious fans of P. T. Anderson. You need to look for alternative explanations.
Also, as others have pointed out, Netflix isn't available in many places outside the US. There is absolutely no one to blame for that but Hollywood. Now that we've seen the intellectual and ethical caliber of the people running the studios, a lot of seemingly-paradoxical things are starting to make sense.
For the time being at least, this exclusivity must be assumed to have greater economic value to the individual country's distributor than whatever amount Netflix or one of the streaming or online delivery services is offering.
BTW the proposition about rewarding creatives is in the original article, I'm just not clear on the thinking behind it.
On another note about formats I have no way to watch a Bluray at home. I could buy an HDTV and Bluray player but I'd rather not. I'd also rather not be restricted to laptops that have disc drives when I shop for a new one in the future.
I won't use the term restricting freedom, but I'm clearly losing options in the future if I buy that. Immediately I lose it being in HD unless I purchase new equipment and going forward I have to worry about what will inevitably be legacy formats.
It's not hard to see why if I wanted to watch that film I might find the legal options lacking.
I would assume a large amount of illegal downloaders are being done by teenagers who have the most free time to consume, and the least amount of resources to consume.
I like to think back to when I was using Photoshop 7 in 2003 - I was 12 years old. My parents sure as hell wouldn't shell out money for software, even if I asked for it for Christmas. I asked, and asked, and asked.
So I pirated it.
Today, while I'm not a designer, I think back to how it exposed me to the world of the web, and doing what I'm doing today. I am <positive> that 90% of the kids entering colleges for (and this is an example) graphic design, who have already done design, have pirated their copy of their softwares.
And this leads to more sales down the road for Adobe, har har har.
I actually think the opposite. I believe content piracy has gone down because services like Netflix and Spotify have come out and simplified consumption of media. These services has several advantages to torrents compared to the one disadvantage (it actually costs money) - Cross platform support, unlimited media in the tap of a button, etc. If the movie industry created something like Popcorn Time and charged $15-20/mo for unlimited movies, I'm sure they could get millions of subscribers.
A whole bunch of people in this world cannot pay the $10 a month for Netflix. Yeah, perhaps many in Western Europe and Northern America, maybe some bits of Asia, too can, but this still leaves millions with access to the Internet that can't pay.
Also consider all the kids and teenagers out there without a credit card.
Additionally content on Netflix seems quite limited, depending on location, so that's another problem. Bittorrent has everything.
It's a very hard to solve problem.
I do not think there is a way out of this, I would simply leave it be. In time, as more people will earn more money the piracy rates will drop.
Aren't they making enough money?
Netflix won't allow people in many countries to sign up! Look at the grey areas in this map http://en.wikipedia.org/wiki/File:Netflix_area.svg
This was why I was so annoyed by the MPAA's ability to impose DNS filtering in the UK. See here - http://www.ukispcourtorders.co.uk
Of course, it is not difficult to circumvent by using alternate DNS providers other than your ISP's, but the vast majority of people wouldn't know where to start on this.
What I find worrisome is not the blocking of torrent sites, but that a precedent has been set in the UK, and we'll inevitably start our headlong slide down the slippery slope towards censorship of anything corporations or the government find objectionable.
The only entity with the ability to impose DNS filtering in the UK is the government of the UK. Letting them off the hook guarantees they can run rough shod over you.
The user looks up the IP address of the site they want to visit via a DNS lookup and is provided with the correct IP addres. However, if it's for kickass.so (on the blocklist), the ISP detects traffic to the IP of that site as it attempts to pass out of the ISP's network and blocks it.
Also, most of the work to get sites blocked via court order in the UK (not by some secret lobbying deal, but through the courts) has been done by the music industry, not the MPAA.
>The user looks up the IP address of the site they want to visit via a DNS lookup and is provided with the correct IP addres. However, if it's for kickass.so (on the blocklist), the ISP detects traffic to the IP of that site as it attempts to pass out of the ISP's network and blocks it.
Different ISPs use different systems to implement the blocks. Some use DNS, some use IP addresses, some do a combination of both. This was all discussed by a judge in one of the court cases.
>Also, most of the work to get sites blocked via court order in the UK (not by some secret lobbying deal, but through the courts) has been done by the music industry, not the MPAA.
Through the courts, yes, but this is a mere formality. The ISPs put up a token defence and then promptly capitulated.
Even then, they already had the systems in place for this censorship precisely due to secret lobbying deals and strong-arming by the government (who knew that any legislation they brought forward would quickly run up against lots of opposition both politically and legally) - see the situation with the IWF and the porn-blocking stuff.
There's a reason an IFPI spokesperson said "child porn is great!" at an industry conference. Censoring it on the wire (as opposed to taking it down at source and hauling offenders off to jail where they belong) is the thin end of the wedge and the copyright industry has a huge hammer they want to use to censor other things.
This isn't right. The Digital Economy Act said 'Ofcom can go think about whether site blocking would work'. Ofcom took forever and ever and still hasn't reported back. In the meantime, the music industry took action under the existing copyright act (from 1997) to try and block some sites. The ISPs opposed the action. The court granted it. After a few of these, the government said 'great! you don't need the DEA to block sites then so we'll abandon that'. There was no secret lobbying to get sites blocked - the legislation was already there and in place.
Attacking DNS with legal pressure isn't something the security industry doesn't already consider. DNS censorship is on of the motivations for using Tor, VPNs, etc.
This is a legal and political conflict, not a technical one.
DANE is just another half-assed semi-solution that shifts the trust problem around a bit.
A really good solution requires huge infrastructure change. The only currently viable solution to Zooko's Triangle is Namecoin (or a similar technology).
It is not possible to forcibly change a Namecoin entry via legal channels.
If I have control of "microsoft.bit" I assume Microsoft would be within their rights to sue me for trademark infringement. This is better than the FBI's (apparently legal?) ability to seize .com domains en masse, but still.
However, it's trivial to hide ownership of namecoin domains, or to share ownership among geographically disparate parties.
- Tor Hidden Services
- Onionimbus (basically tor2web + DNS)
- Namecoin
- node-webkit
All to make an anonymous desktop publishing suite to encourage diversity in the darknet, and to encourage anonymous and decentralized publishing in general.Quoting http://en.wikipedia.org/wiki/Zooko%27s_triangle:
"Following Namecoin, other platforms were developed which defy Zooko's conjecture, such as Twister.".
While I don't like the MPAA and the clout that they have, it also works the other way: people stealing media are also screwing over those of us who are willing to pay for Netflix streaming, etc.
I think that people who steal media content turn a blind eye to the harm they cause other Internet users. This is selfish behavior that is spilling over into bad political actions and government policy.
http://data.influenceexplorer.com/contributions/#Y29udHJpYnV...
But Firefox CEO can lose his job because he donated to a Republican once. That's cool.