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Surviving is a reasonable cause for celebration. May not last though

No. That small growth is good means that your industry is mature.

... And you gained .5% because you can count online subscriptions as subscriptions. They didn't break it out but I bet they had a similar dive in paper sales.

Ah, good point, without the breakout even that is meaningless.

That also means that if this is a conversion issue that it may be a one-time affair.

The next years figures will tell that story.

Keep in mind that WSJ charges a substantial fee for online subscriptions, and probably ends up profiting more on them than on paper subscriptions.