Wow. I just read that article yesterday while browsing for some critiques of The Hobbit Part 3: Alfrid's Quest[sic], and I was nodding furiously all the way through. Brilliant, brilliant framing of the state of Hollywood.

I was ensnared by franchise hype for the last couple of years, and seeing this film was the turning point for me to stop and reflect that not one of the dozen+ franchise movies I saw at the theater in this time managed to remotely live up to my expectations.

I believe all is not lost, though. Other industries have shown the public eventually fatigues from such exhaustive, quality-less milking. Personally I've had my fill of being duped with franchise marketing, and next time I start thinking of wasting my money on one more of these ridiculous plot-less, CGI-bloated rehashes, I'll look for a decent original movie to wash the temptation off.