The 'We Need To Own' Baloney
avc.com
avc.com
He also says "I am calling bullshit on it and will do it to your face." Wow, really laying it down there.
If you're new to business, it's important to understand the difference between wanting "a business (pie) worth $xM" and wanting "to own (slice) $xM of a business". Especially when it comes to external support or funding, a smaller slice of a bigger business pie often comes as a revelation to people who had previously only thought about the pie.
Also recommend pg's article on the equity equation - http://www.paulgraham.com/equity.html