Disclaimer: I'm a jsHub.org founder

One of the key reasons for using a microformat (hPage) is the principle to "design for humans first and machines second".

We provide an Inspector tool on our Demo store to meet this principle and hope that, with the microformat's community's help, we can make the data visible in many other tools.

We would like to make website publishers and users more aware of the data being declared and collected so it can be more accurate and therefore more beneficial to all involved.

Currently many users are unaware data is being collected at all.