They hired Chris Bangle[1] to design washing machines?! They should get him to do mobile phones - he sure won't do another iPhone-like copycat.
There's really very little to be taken away from or be added to the black rectangle of the modern day phone. If you add something, it's just as likely to get in the way of using the phone, or being a superfluous gimmick.
BMW had to put him on a leash after the "cat-eye" 5 Series. Sales fell 2% year over year while Audi A6 and Mercedes E-Class were rocketing upwards.