Especially when it comes to literary works, art, and discussions of politics and economics.
I've worked in tech for the last decade so I know from first hand experience that there is plenty of subjectivity in the decision making and design processes.
But at the same time there's an attitude that "if it sells, it's good". Sometimes when I'm in meetings it seems like were selling lowest-common-denominator products on after hours television. Basically just trying to come up with scams instead of trying to build real value.
Furthermore, thinking that web pages and software are the best approaches to "solving the world's problems" definitely lends towards a digital and quantified solution.
From what I've heard at The New Republic they wanted to start using the same sort of metrics that a company like Bleacher Report (which I was the first engineer at) might use.
There's world of a difference between stories about 3rd tier college football teams and the history of intellectual criticism that made The New Republic what it was.