I don't know if it "worked" either, as I don't use it! Of course, I am a small market of 1; thousands more use it for old-looking photos.
I am surprised by the repeat of the same ideas again and again. Since the early 90s when Geocities was available you could easily share text and pictures in your own site. Then MySpace allowed the same, Bebo, Facebook, Twitter (with limited text!), Google+, Instagram.... is there anything else I've forgotten? Each one mandates an account to post data or view specific data.
They all allow sharing pretty much the same (some content, whether it is text or photos) yet they are each hailed as the next big thing and the best thing since sliced bread, and you must be a sad weirdo if you're not a member of the currently fashionable site. Remember the looks of surprise/shock/disgust/anger when you state that you don't have a Facebook account? There are over 252 million (or more?) domains active yet there is obsession over a handful.
Maybe I'm an old fart, but I don't get it? I wonder if people class Google Image Search as the next big thing? You can see pictures in there too. You can also get text if you click on the "web" search tool too. Apologies for the sarcasm there :-)