The funny thing is that as a large publisher, it's not links on news.google.com that we really care about, it's landing in universal Google search one-boxes as a result of being indexed in Google News - that's where the traffic really comes from.
Search for "Stream NFL games" and "Watch NFL football online free" and other variants and see them pop up for everything with no mention of actually streaming games online (obviously).
See: http://www.christianpost.com/news/carolina-panthers-vs-seatt...