Er, how do you think the Systemd developers convinced these technical teams to use Systemd? With bribes? Sexual favours? Or perhaps, you know, using the software itself?
It's funny. The lead developers of Arch Linux, OpenSUSE, Fedora, Mageia, Debian etc. etc. etc. have all chosen to use Systemd. Yet for some reason, many commentators assume these people -- distro technical leads -- simply don't have a clue, and have switched their projects to Systemd because Lennart is somehow forcing it on them.
All these distro developers, people a LOT smarter than me, and putting in more work than me, have chosen Systemd. That says a lot to me, and I'm not going to judge them. I'm still on the fence about a lot of Systemd, but to say that major distros have switched because of "PR campaigns" is ridiculous.