The other thing is that hadoop - and some others are slow on big data (peta, or more) vs own tools. Theyre necessary/used because of massive clustering (10x the hardware deployed easily beats making ur own financially).
I suspect its a general lack of understanding the way computers work (hardware, os ie system architecture) vs "why care it works and python/go/java/etc are easy for me i dont need to know what happens under the hood".