The main UX challenge that I haven't found anything has really solved yet is the ability to show 2 or more pages at once (and do so in a way that's simple & intuitive). Also related is some way to mimic the ability to, with a textbook, stick a pen or finger in between two pages as a "temporary bookmark", to make it easy to flip back & forth.
Now that the hardware has caught up to where it needs to be, I think e-textbooks have the potential to get a lot better as software improves. I don't think the physical book will ever die, but I do suspect that ebooks will be much more prevalent in 10 years than they are now, when the software has finally solved UX challenges like these.