From the supply-side point-of-view (film maker, movie theater, on-demand service), it depends. Artists can choose to release for free like The Beastie Boys are other doing, knowing enough people will still buy the retail package to keep them afloat. But to see your blood, sweat and tears shared without people paying a dime, might be tough. It's further complicated because you don't want to tick off freeloaders that can be converted to customers or whom happen to be major customers in same-brand products/services.
Both taken together, it's becomes a self-selecting, personal choice to vote with one's wallet.