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What's interesting to me is not the wild west of competing analytics tools that Segment rolls up, but the shear array of not-really-analytics tools Segment feeds event tracking and identity to like Marketo, Hubspot, Customer.io, Olark, etc.

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Absolutely, sunir. It becomes even more powerful when these tools start feeding into each other. For example, what if you can identify that one user is having a bad experience based on their Olark conversations and usage data, then put them on a special drip campaign to help them re-engage. Each tool becomes more automated/insightful when it accesses the data from the others.

Exactly Gordon. 10 years ago the goal was to build a monolithic bloatware do-everything product. The future is to pick the best product for each function, and have them all play well together. Segment helps customers have great complementary options to Customer.io which is one of the reasons we encourage them to use it.

Really interesting analysis. Thanks for doing it!

I'm really, really sorry that this is a subtle typo/grammar nitpick post. Hailing from a non-English speaking country, I've recently taken to going through HN comments and trying to find issues in order to improve my grasp of the language.

I digress. The word you're looking for is 'sheer', not 'shear'.

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