> The list is nothing more than some of the things they find interesting.

If that is true, I don't see the point of the article or that it warrants much discussion.

I don't think that is the intent of the article though.

I took it as they expect these 16 themes to yield a lot of the new ideas they will invest in. If that is the case then these 16 are quite arbitrary and I don't see why these were chosen.