The "play up the fear" stuff around weather reporting in recent years is why I've given up even attempting to use weather forecasts from anywhere but weather.gov which is sourced directly from The National Weather Service and NOAA. It's just a straight up information dump, no annoying ads or fear mongering for clicks. When I heard they were naming blizzards last year, and this year now, I was only momentarily shocked because it was the next logical step.

This has far more severe consequences then just clickbaiting though. When Hurricane Irene was moving up the coast a few years ago they did the typical "storm of the century, omg a billion people might die!!!" routine and we got light wind and rain. The following year they did it again with Hurricane Sandy (I really hate when people call it Superstorm Sandy ... it was a small hurricane! We were just ill-prepared for it) and a whole lot of people didn't buy into it and paid the price. I'm only 27 but I have trouble remembering a time where every thunderstorm we got wasn't played up to be an extinction level event. At this point I have my small cache of supplies and otherwise completely ignore storm predictions for the most part.