When I spoke with some senior Google search guys, this is what I walked away with:
Be a good player. Provide good content that your users care about. Positively add to the Web. Google will find you.
Be a good player. Provide good content that your users care about. Positively add to the Web. Google will find you.
The original link-structure analysis idea in PageRank was meant to address issues like this a little bit: if everybody links to that dealer's page, it's a good suggestion that that dealer is important, regardless of the content of the page. But there are also things that people don't talk about on the web that much, or don't link to on the web that much (especially if they relate to a secretive, insular, or otherwise not-heavily-web-using community).
You could say it's no fair expecting search engines to know about social facts they can't possibly observe, but in any case it's a reminder of how complicated the idea of relevance or the best result really is!
https://medium.com/technology-musings/on-the-future-of-metaf...