Not just a well executed idea.
Its another situation like StackOverflow where they can tackle chicken and egg situation others can't because of their exposure.
Its another situation like StackOverflow where they can tackle chicken and egg situation others can't because of their exposure.
Perhaps the trick is also in knowing what you got; and what problems others have got.
hmmm... I do wonder if some kind of specific advertising like this was a thought very early on for them when they started dedicating themselves to blogging, speaking to build an audience, as a financial rationalization of what they wanted to do anyway. :-)
That being said, it looks to me like a bust in the making because if only other designers are looking at your $100 per month "ad", then it's actually working against you.
hmm.. I bet that some coders do need designers (e.g. if the coder was hired first), but it's probably a tiny tiny fraction of all clients.
Besides, 37signals weren't born with their readership, they built it.