Using your analogy I would guess Geoff Hinton's goal is to understand aerodynamics and which parts of bird flight are actually necessary for flight and which are simply accidents of evolution.
Jeff Hawkins is the guy who actually tries to understand "which parts of bird flight are actually necessary for flight".
If you believe that the best way to build AI is to model human brain, then we need to look inside the brain, and Hinton does not do that.
If you are interested in the intersection of neuroscience and AI, Jeff Hawkins' HTM theory is the best we got so far. Unfortunately, most people talking about it can't be bothered to actually learn it. Just read HTM white paper [1], and decide for yourself.
Brain simulations, such as Human Brain Project, is where we need more computing power. That is the field where 100 times faster can lead to major breakthroughs.