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>There’s no account or sign-in required and nothing extra to download. Just start a conversation, send your friend a link and ask them to click it.

I don't think this is such a great idea, at least in my case, if I'm sending someone link for them to open instantly then I'm probably already using a platform that supports video conversations - for example Skype, which also has IM and some other stuff that FF Hello doesn't.

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Different people's workflows differ, of course.

I can totally imagine this for the video conferences we have with external partners in our group. These are usually scheduled ahead of time, so we could just arrange that people check their inbox for the link. Email is what most people use in these projects, while IM'ing is very exotic and practically not used.

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