> US companies selling to EU customers is also VAT-exempt
You got this wrong. US companies need to collect and pay VAT if they want to sell to the EU - edit: for digital goods.
You got this wrong. US companies need to collect and pay VAT if they want to sell to the EU - edit: for digital goods.
For the record, here's the HMRC (UK revenue service) explanation of the special VoES scheme that's been around for ages:
http://webarchive.nationalarchives.gov.uk/20120128212010/htt...