Middleman is just simple enough that you can quickly build out an entire website/blog with great functionality, but extensible enough that you can write some custom Ruby to do that one specific thing you want.
I also really like how middleman can essentially use any markdown renderer or template engine. As someone that loves erb, Sass and Rake, Middleman just makes the most sense.
A few sites I've built with middleman
That being said, I'm been using gulp to hack together a system when the site isn't something conventional like a blog, marketing page or docs that many of these generators excel at.
https://middlemanapp.com https://github.com/middleman/middleman
Node.js-based, lots of plugins available via npm, sane themeing syntax. I have a script that generates my site and then pushes it to S3.
My site, such as it is, is available here: https://github.com/drhayes/drhayes.io