Census officials, employees, or associates who cooperate with the NSA on breaching privacy need to go to prison under these provisions for them to mean anything; They have always pitted the Census against other agencies that would like to feast on that data. The laws are not required to protect against Amazon marketting, they are required to protect against the IRS, FBI, DEA, ICE, NSA, et al, and ensure that the Constitutional duty to enumerate the populace cannot be contravened by the respondent's fear of repression. Perhaps the Patriot Act immunizes the FBI from asking, but if it immunizes the Census Bureau from answering, we might as well not have a Census Bureau at all.
An intelligence agency that keeps a list of demographic minorities for the purposes of spying & persecution is Holocaust-precursor-grade stuff, and something we have fought against for most of our existence since our inception as a country.