Coordinated disclosure is to mitigate the effects of a particular case - but vendors routinely abuse it to sit on problems for months or even years (in their own interests), leading to a movement for full disclosure (in their customers' interests).
Also, you seem to be assuming the bad guys don't know already.
(This is why Microsoft's complaints about Google revealing their holes don't convince me: we already know Windows is peppered with holes that are unknown to the public but are literally commodities to criminals and national security organisations. Revealing all of them would increase our security and not decrease it even in the short term.)
A well-connected industry insider may be able to get things moving. But if industry insider exist who care enough, why hasn't this been fixed a long time ago?
For an outsider, bringing the issue up in public is probably the most effective way to get this fixed. And it's not like they published a script to exploit this.
Publishing security flaws can cause problems in the short term but it's in everyone's best interests in the long term. It is vital that our infrastructure is protected against attacks and we can't afford to allow companies to sell and operate insecure industrial systems. Making this information public is the best way we have to get these problems fixed.